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Dublin: 9 °C Friday 28 November, 2014

A devil baby is roaming the streets of New York terrifying innocent people

It’s all part of a viral marketing campaign.

MARKETING IN THIS day and age is a much more complex art than it was years ago, and films in particular are getting creative about getting the word out about their arrival.

The latest is a robotic devil baby designed to promote the upcoming horror film, Devil’s Due.  The child appears to be on its own in a buggy on the streets of New York, before coming alive and terrifying people who become concerned.


In fairness, people getting a fright is rarely not funny.

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