Marketing
# marketing - Today’s News
Kids have serious ‘pester power’ on family food purchases
The breakfast cereal in a family’s cupboard is often dictated by the children.
# marketing - Thursday 9 May, 2013
16 of the cleverest ads from around the world
One of them is horrifying. See if you can figure out which one.
# marketing - Saturday 6 April, 2013
PepsiCo exec admits Diet Pepsi is basically only for women
It’s “targeted at females who love home design” apparently as marketing director reveals tactic to help ailing sales.
# marketing - Wednesday 3 April, 2013
Column: Forget the Mad Men stereotype – women are making their mark in modern-day advertising
Advertising has a record for recognising innovation, creativity and talent – irrespective of the sex of the candidate – and setting specific workplace objectives for women to aspire to board membership will further help gender diversity, writes Deirdre Waldron.
# marketing - Thursday 14 February, 2013
Column: Why Valentine’s Day is a marketing dream
You can’t put a price on love – really? As long as there’s consumer interest in Valentine’s Day, the commercial opportunities will follow, writes Dr Margaret-Anne Lawlor.
# marketing - Friday 25 January, 2013
This ad is really footage of a €15k robbery
A Brazilian menswear store turns the tables on pre-Christmas thieves with their new ad campaign.
# marketing - Thursday 24 January, 2013
Column: Women aren’t being ‘tricked’ into smoking by pretty packaging
Women smoke because they want a nicotine hit – not because they’re taken in by cute packaging or promises of weight loss, writes Nuala Walsh.
# marketing - Wednesday 23 January, 2013
Video: What do you think of the new Guinness ad?
This one cost €6.5m to make. Worth it?
# marketing - Tuesday 25 December, 2012
Irish ads of yore that we don’t mind at all
There are no ads on RTÉ today… but if there were, we wouldn’t be charmed if they were like these ones from the turn of the 19th century.
# marketing - Thursday 20 December, 2012
What’s the difference between Coke and Pepsi?
Is it taste, ingredients or… branding?
How to sing Jingle Bells while terrified by a speeding car
New BMW ad challenges a capella group to harmonise while being thrown around a race track.
# marketing - Monday 17 December, 2012
Tourism Ireland wins two major marketing awards
Ideas such as a social-media-led mystery holiday won the gongs for all-island tourism body.
# marketing - Thursday 29 November, 2012
Tourism Ireland wants to increase US visitors by one-fifth by 2015
The Gathering and takeover of ireland.com website central to plans to get US visitors to ‘Jump Into Ireland’.
# marketing - Sunday 25 November, 2012
10 viral marketing Facebook posts that got most ‘likes’
These were the most successful marketing posts on Facebook last month.
# marketing - Wednesday 7 November, 2012
The NBA’s most prolific dunker is the newest face of the Jordan brand
There’s some big Nike boots to fill. And Blake Griffin reckons he’s the man to do it.
# marketing - Wednesday 31 October, 2012
Opinion: Rory McIlroy facing his biggest change
McIlroy is a marketing dream, which made him worth too much to stay with Titleist.
# marketing - Friday 19 October, 2012
EU Court of Justice bans ‘pay to claim your prize’ promotions
Marketers will no longer be allowed to tell consumers that have “won” a prize only to ask them to incur a cost for collection.
# marketing - Tuesday 16 October, 2012
Poll: Do you try to shop in Irish-owned supermarkets?
Study shows that chains like Tesco, Aldi and Lidl are experiencing more growth than homegrown Irish chains – do you make a conscious choice to shop in Irish supermarkets?
# marketing - Friday 12 October, 2012
Excruciating Model Photo Op of the Day
Argh! Oh, hold on…
# marketing - Saturday 6 October, 2012
‘Alternative CV’ bags UCD graduate a job with Twitter
Jordan McDonnell’s CV went worldwide with 115,000 views – and ended up getting him a job in his home city.
# marketing - Wednesday 26 September, 2012
Marketing software company to create 150 jobs in Dublin
HubSpot will open its European headquarters in the capital in response to a 200 per cent growth in international business.
# marketing - Monday 17 September, 2012
Vodafone to pay €40k to charity to settle marketing breach
The Data Protection Commissioner settles a complaint with Vodafone over breaches of laws on unsolicited marketing.
# marketing - Sunday 16 September, 2012
Are these the most irritating Irish ads ever?
Bertie in the cupboard, awkward RTÉ Guide man, an overexcited chicken fancier: here are our nominees for some badvertising for distinctly Irish products.
# marketing - Friday 24 August, 2012
US court upholds block on graphic cigarette warnings
The government can’t force tobacco companies to put graphic warnings on cigarette packets.
# marketing - Saturday 4 August, 2012
It’s International Beer Day…
It’s a bank holiday weekend and International Beer Day? It would be rude not to…
# marketing - Tuesday 31 July, 2012
UCD graduate’s alternative CV goes viral with 90,000 views
Commerce graduate Jordan McDonnell was being rebuffed for marketing jobs – so he put together a different kind of CV.
# marketing - Wednesday 25 July, 2012
VIDEO: Nike aren’t supposed to have an Olympics ad… but this is good anyway
Adidas won’t be happy that this ad is getting plenty of buzz.
UPDATED: Olympic organisers back down in Paddy Power poster row
Paddy Power celebrate a “victory for common sense” after LOCOG agree to let controversial ad campaign stand.
# marketing - Monday 16 July, 2012
Viral Marketing Masterclass of the Day
If you haven’t seen this on Facebook yet, chances are you will soon.
# marketing - Sunday 24 June, 2012
Irishman designs jeans made from… beer bottles
Entrepreneur Peter Heron is making waves in New York with clothing made from part-recycled materials – and looking to the internet to give punters a vested interest in the company.
# marketing - Sunday 17 June, 2012
12 McDonald’s menu items that failed to take off
McLobster anyone? Thought not.
# marketing - Thursday 14 June, 2012
Get a room: sexy Spanish ad for property site is… sexy
Ad for Spanish property website idealista reminds us of a certain Bank of Ireland ad from the boom years. Feeling sexy? Buy a house.
# marketing - Friday 8 June, 2012
5 properties to view in… Dublin 15
Sherry FitzGerald picks five homes you can see this weekend.
# marketing - Wednesday 6 June, 2012
Twitter has a new bird
Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.
# marketing - Tuesday 5 June, 2012
One in five marketing executives spend most of their budget online
Digital marketing survey shows Irish marketeers are using social media platforms for online marketing.
# marketing - Monday 4 June, 2012
Column: Children are conditioned from birth to develop ‘brand loyalty’
Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…
# marketing - Friday 25 May, 2012
5 properties to view in… Dublin 16
Sherry FitzGerald picks five homes you can see this weekend.
# marketing - Sunday 20 May, 2012
Are you ‘shovel ready’? 11 bits of jargon you didn’t want to know
Going on a “client journey”? Looking for the “USP? Planning a “mind share”? Then you’ll know what all this lot are on about…
# marketing - Friday 18 May, 2012
5 properties to view in… Dun Laoghaire
Sherry FitzGerald picks five homes you can see this weekend.
# marketing - Monday 14 May, 2012
In pictures: Vintage US cigarette advertising
From Santa and pets, to Ronald Reagan and babies, tobacco companies have tried all angles to sell cigarettes.
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