# marketing - Today’s News
Is it bad breath? Talking about their ex? We need to know.
# marketing - Wednesday 20 November, 2013
# marketing - Sunday 3 November, 2013
Michael Erb approaches reviews like a job – now companies send him products for free in the hope that he’ll notice them.
# marketing - Wednesday 30 October, 2013
Viddyad praised for originality and potential by judges at ESB Spark of Genius award during Web Summit.
# marketing - Sunday 27 October, 2013
…And why that simplicity is one factor in their success.
# marketing - Thursday 24 October, 2013
CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?
# marketing - Friday 11 October, 2013
Fancy trying to make one of the most notoriously prickly companies in the world more cuddly? Now’s your chance.
# marketing - Tuesday 8 October, 2013
Keep calm and Carrie on…
# marketing - Friday 27 September, 2013
Barilla has had to issue an apology after a backlash to the CEO’s comments about “classic” family values.
# marketing - Monday 23 September, 2013
A marketing team has now started work on a campaign to create a “buzz” ahead of the reopening which is expected in advance of the key Christmas period.
Not everyone approves of raising a glass ‘to Arthur’.
# marketing - Thursday 19 September, 2013
The internet-sensation feline is now ‘spokescat’ for a brand of cat food.
# marketing - Saturday 27 July, 2013
Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?
# marketing - Tuesday 11 June, 2013
Hey girl. We’ve heard hydration is an essential function of human existence. So we made it girlier for you.
# marketing - Sunday 19 May, 2013
Irish tea drinkers, note: the beverage can give you “an edge in the bedroom”, apparently.
# marketing - Saturday 18 May, 2013
The breakfast cereal in a family’s cupboard is often dictated by the children.
# marketing - Thursday 9 May, 2013
One of them is horrifying. See if you can figure out which one.
# marketing - Saturday 6 April, 2013
It’s “targeted at females who love home design” apparently as marketing director reveals tactic to help ailing sales.
# marketing - Wednesday 3 April, 2013
Advertising has a record for recognising innovation, creativity and talent – irrespective of the sex of the candidate – and setting specific workplace objectives for women to aspire to board membership will further help gender diversity, writes Deirdre Waldron.
# marketing - Thursday 14 February, 2013
You can’t put a price on love – really? As long as there’s consumer interest in Valentine’s Day, the commercial opportunities will follow, writes Dr Margaret-Anne Lawlor.
# marketing - Friday 25 January, 2013
# marketing - Thursday 24 January, 2013
Women smoke because they want a nicotine hit – not because they’re taken in by cute packaging or promises of weight loss, writes Nuala Walsh.
# marketing - Wednesday 23 January, 2013
# marketing - Tuesday 25 December, 2012
There are no ads on RTÉ today… but if there were, we wouldn’t be charmed if they were like these ones from the turn of the 19th century.
# marketing - Thursday 20 December, 2012
Is it taste, ingredients or… branding?
New BMW ad challenges a capella group to harmonise while being thrown around a race track.
# marketing - Monday 17 December, 2012
Ideas such as a social-media-led mystery holiday won the gongs for all-island tourism body.
# marketing - Thursday 29 November, 2012
The Gathering and takeover of ireland.com website central to plans to get US visitors to ‘Jump Into Ireland’.
# marketing - Sunday 25 November, 2012
# marketing - Wednesday 7 November, 2012
There’s some big Nike boots to fill. And Blake Griffin reckons he’s the man to do it.
# marketing - Wednesday 31 October, 2012
McIlroy is a marketing dream, which made him worth too much to stay with Titleist.
# marketing - Friday 19 October, 2012
Marketers will no longer be allowed to tell consumers that have “won” a prize only to ask them to incur a cost for collection.
# marketing - Tuesday 16 October, 2012
Study shows that chains like Tesco, Aldi and Lidl are experiencing more growth than homegrown Irish chains – do you make a conscious choice to shop in Irish supermarkets?
# marketing - Friday 12 October, 2012
# marketing - Saturday 6 October, 2012
Jordan McDonnell’s CV went worldwide with 115,000 views – and ended up getting him a job in his home city.
# marketing - Wednesday 26 September, 2012
HubSpot will open its European headquarters in the capital in response to a 200 per cent growth in international business.
# marketing - Monday 17 September, 2012
The Data Protection Commissioner settles a complaint with Vodafone over breaches of laws on unsolicited marketing.
# marketing - Sunday 16 September, 2012
Bertie in the cupboard, awkward RTÉ Guide man, an overexcited chicken fancier: here are our nominees for some badvertising for distinctly Irish products.
# marketing - Friday 24 August, 2012
The government can’t force tobacco companies to put graphic warnings on cigarette packets.
# marketing - Saturday 4 August, 2012
It’s a bank holiday weekend and International Beer Day? It would be rude not to…
# marketing - Tuesday 31 July, 2012
Commerce graduate Jordan McDonnell was being rebuffed for marketing jobs – so he put together a different kind of CV.