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Dublin: 10 °C Wednesday 22 May, 2013

Lead singer of The Stunning slams Arthur’s Day ‘smugness’

Steve Wall is lashing out at the failure to promote Irish artists.

Image: Julien Behal/PA Wire

THE FRONTMAN OF The Stunning and The Walls Steve Wall has lashed out at tomorrow’s Arthur’s Day campaign, organised by Diageo, calling it an insult to Irish artists.

In several posts on Facebook he’s called Arthur’s Day a “cynical exercise in pulling the wool over Paddy’s eyes” and says that the advertising execs behind the day “must be having a right old laugh”.

Arthur’s Day is pitched as a celebration of music and the black stuff, and has brought massive names to Dublin and the rest of the country over the past few years. However, the event is coming in for some criticism for failing to promote Irish acts.

Of the eleven main artists listed on the Arthur’s Day homepage, none are Irish. Writing on Facebook Steve Wall notes that the Irish acts who are involved “won’t feature on the TV coverage or the radio or on anything really… just like last year”.

If anyone says Happy Arthur’s Day to me I’ll f***ing skull them.

He goes on to list Bell X1, Ham Sandwich, The Frames, Le Galaxie, The Walls, Heathers and many other Irish artists who should have appeared on advertisements for Arthur’s Day. The organisers had advertised that more than 500 homegrown acts will be taking part, but none of these acts are headliners.

Steve Wall (Facebook/Natalia Kostrzewa)

“Paint the town black?” My town is already black with unemployment, shootings, depression, lack of paying gigs and a lack of Irish artists on daytime radio. No thanks Diageo…go paint your own town black. We need some light.

Do you agree with Steve Wall’s sentiments? Let us know in the comments section below.

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Comments (124 Comments)

  • He’s dead right. Arthurs day is only a con for tossers.

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    • Agreed but is that a pint of the black stuff in your hand

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    • By the way, that’s a pint of Porterhouse Hophead in my hand!

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    • He’s spot on.

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    • Scarr 26/09/12 #

      @billy – in what way is it a con? I’ve not actually been to an Arthur’s day as I’m usually out of Ireland this time of year, but as far as I’m aware, it’s based on the premiss that a big name music act is playing a small venue – that’s a con how exactly?

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    • Another money-making scam from “Diageo” (Alcohol, alcohol, alcohol)… Guinness is clearly nolonger irish, just enjoy using the reputation to sell the product abroad!

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    • Still made in Ireland though..

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    • and Belgium, Nigeria etc Andrew

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    • It’s a money making event. It’s not a money making scam.

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    • agreed Billy. A money making racket and those who laud it have F**k all else to do.

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    • Ah for Gods sake. Is there no pleasing this country? At one end the Journal is filled with comments harping on about the state of the country and the other we have people giving out about a “con” that actually benefits the economy?

      I couldn’t give a hoot who’s playing, Irish or not, as long as I know the pubs are being filled with people spending money.

      As I type this there are 316 thumbs up to Billy’s comment and 32 thumbs down. Seriously, please somebody explain to me what the problem is with Arthur’s Day – the day that gets people spending, puts the country at the forefront of peoples minds across the world and generates much needed revenue to our tourism industry?

      There’s no hope for this country is we continue to be so bloody pessimistic about everything we can.

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    • What’s up with the monkeys that think it news to us that if a company is holding a massive musical event it is actually engaged in a cunning ruse to promote their product and make more money.yeah down with making money . A company engaged on self promotion and advertising , holding musical events all over the country , who would do such a thing, bast@rds let’s march on porter HQ. problem for the stunning is it 20 years since most people found them mildly appealing let alone stunning

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    • Peter, how does everyone getting pissed out of their faces benefit this country. I would have thought the opposite.

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    • Or is the bigger picture is create some pre Arthur’s Day forward momentum in the same way an Apple employee always seem to leave an next generation iPhone in some coffee shop in Santa Monica…its a marketing ploy…we are getting played everyday..thumbs up if u agree with me… :)

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    • Derek if you want to make a blanket statement like that we might as well just stop serving drink altogether.

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    • People are asking me why I think it is a con. Basically, I much prefer to support Irish brewers, such as Porterhouse, F Well, Dungarvan, Metalman, White Gypsy etc. I think it’s a con, because there is this whole marketing idea that if you don’t drink guiness, you are not properly Irish. We have many more alternatives, where way more of the profits will go back into the Irish economy rather than some faceless investor from the city of London. If we were to celebrate our own Irish breweries they way Guiness is celebrated the country would be in a much better position. The same goes for Music, sports, shops, restaurants etc.

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    • True Peter, what i was trying to say is alcohol causes enough problems in this country without having to deal with this sham every year.

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    • If you we’re trying to sell something and you had a chance to increase your profit, are you seriously suggesting you would take the opportunity to do so? Wow, if so , great at business.

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    • Billy I’m all for promoting irish craft beers, I’m very much a beer lover myself. In fact if this was a few years back I’d be telling you all about various extract brews I was doing at home. But Arthurs Day shouldn’t be taken as a threat to our craft beers. In fact I would even argue that Arthurs Day can actually benefit craft beers. I believe that the kind of young people that are happy to try a stout, Guinness in this scenario, are far more likely to open their minds to any of the new breweries that are popping up across the country than someone who only drinks a plain, watery, tasteless, lager when they’re out. Guinness is far from a complex Belgian but it’s a step in the right direction to educating the pallets of the nation.

      Gone are the days of Guinness buying competing brands to monopolise the market by discontinuing them. People are becoming more and more educated about what they drink (and eat for that matter) but I can feel a sense of elitism forming amongst craft beer drinkers (I’m not accusing you of that, just generalising!). Elitism lends itself to exclusion and then all of a sudden we’re back where we started.

      I say run with it and let’s see the money roll in.

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    • I went the first year, Unfortunately couldnt hear a thing. was shocking and disgraceful, De la soul and the Blizzards were among the acts, couldnt hear a thing due to Bad sound system and an ambundance of Tossers.

      Just another Great Marketing Job by Diageo

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    • And Guinness is crap anyhow. I can still recall the fine taste of pints of it back in the 70s. Today I can’t drink the sh1t they have flattened and denatured it so much.

      Rubbish! Our “national drink” is PISS!

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  • He’s right.

    I did notice almost all the Artists are from the UK.

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    • But also, if anyone thinks Arthurs Day is some sort of good will feature, they’re wrong. If Diagio feel British bands will help sales that’s who they’re going to get.

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    • At the end of the day they are putting forward bands that they feel the “public” want to see. They’re aim is to get as much people involved in the celebration so they can promote their ageing brand. The company has been and continues to be a huge money making machine for this country. From tourists taking their first sip in the airport to buying Guinness mechanise that is without a doubt all over your local Carrolls.
      I don’t see why so many people have a problem with this event. It’s a business with an ageing product that are trying to promote and sell more of. Nothing out of the ordinary there.

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    • Need to change it to Arfurs Day so…

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  • He’s brewin’ up a storm there…

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    • Dammit you beat me to it! Great minds… Lol

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    • Ailis has proven that the Stunning are known for just the one horrifically cheesy song, I think yer man is saying this just for a bit of publicity. Keep a eye out cause I predict either announcements of Stunning gigs or an album of the best of variety/ live album. He could have listed a few upcoming Irish acts rather then the well known ones, prob not as in touch with the Irish music scene as he thinks.

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    • he goes on to list …. “and many other Irish artists”

      just in case you missed that bit jason

      the keywords there being: many and other

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  • I still don’t understand how Arthur’s Day has managed to become a ‘thing’.

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  • I agree 100%, it’s a marketing students wet dream… Nothing Irish about it.

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  • Agree. The Arthurs day to mark 250 years was fine – only right and proper to raise a glass to a guy who created a drink that symbolises the country. Every year though? Bullshit.

    The new ad is toss as well. What does gypsy music and south american? setting have to do with Guinness?

    And just as a balance to all that cynicism…….Happy Arthurs Day everyone!

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  • Totally agree it’s just another ploy to promote guinness sales nothing else

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  • I always loved The Stunning.

    Couldn’t agree more with his sentiments!

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  • First of the Irish music scene to mention the unemployment black hole in the media. Fair play. Plenty of other artists out there could do with talking about this and the state of our country. Years ago bands used to be very political and make a stand. Now they couldn’t be arsed once they play the O2 and cash in.

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  • I do agree with the general sentiments here , but to balance it a bit , there’s a lot of business generated for pubs hotels and bars , on a Thursday night in September , business that in the current times I’m pretty sure is much appreciated by pub owners etc , its a marketing job for sure but if it helps generate business activity , gets places busy at a time that would be quiet otherwise, gives he visitors a but of a buzz on their Thursday night in Ireland and helps act as an excuse for a bit of Gerald activity around the place, then it’s not ALL bad ( many venues sold out last year if I remember )

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  • Scarr 26/09/12 #

    I definitely agree with him in principle, Irish artists should be promoted by this Irish product in Ireland. Having said that, the day itself is a diageo marketing ploy, and it’s a successful one, their goal is to get more people into the pub and sell more of their products (Guinness or otherwise) – so now you’re left with the quandary of do you book Ham Sandwich ,who are great, but not as likely a big draw as Mumford & sons? I dont like it but I understand it. What Irish band would you leave your warm home, wait for and travel into town on a bus in the cold and rain on a thursday night, to see?

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  • Steve is right about this. There was a time when Ireland had a strong and thriving support for homegrown talent, national media seem more preoccupied with ‘xfactor/the voice’ drivel than artists who are trying to work.

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    • It’s a matter of economics, upcoming acts are € while xfactor/the voice is €€€€€€€€€€€€€€€€€€€. Sadly it’s one of those thing where money wins out over talent.

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  • Jadesbar killarney the only pub in Ireland not serving Guinness tomorrow diagio are ignoring small pubs all over Ireland tomorrow to keep a few big accounts happy for a day

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  • Have to admit, when someone says ‘Happy Arthur’s Day’ my opinion of them does kind of plummet!

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  • Steve Wall couldnt be more right on this, we’ve seen a real resurgence of the irish music scene in a proper sense-the corporate slurry that prevailed during the celtic tiger is still clinging on but there is a slew of brilliant bands out there counterbalancing that.
    Arthurs Day is a throwback to the cynicism of Celtic Tiger smugness. Wake the f@@k up, Ireland.
    And if anybody uses the word ‘craic’ ill skull them.

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  • Fair play to Steve for pointing this out. We are the only country in the world where the media promotes its own indigenious talent as some kind of exotic world music. (500 acts, so important Diageo don’t even mention them on the Arthur’s day website) It’s a joke that bands have to somehow ‘prove’ themselves abroad to be taken seriously in the media here. The local live scene has never been as good – it’s a massive fail that the organisers of this event felt they had to import the talent. Compare this to the live stage at the Tall Ships festival last month, where every band on the bill was Irish and the place was packed.

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  • I couldn’t agree more! Fair dues to Steve for speaking out and making a point of it… and good of the Journal to pick-up on it! Might make for a fine heated discussion!

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  • Brian 26/09/12 #

    A*****s Day is for gimps

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  • It’s just a lets make loads of money gimmick for diagio, not bothered with it

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  • Won’t somebody please think of the children?

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  • Celebrate Arthur’s day with a pint of Murphy’s!

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  • Ok..so I’ve really started a heated debate here. But I do have some POSITIVES to counteract the negativity! For starters, I drink Guinness and have done so for years. I’ve done voice-overs for them and The Walls have done music for a couple of great Guinness TV ads in the past. I have absolutely nothing against Guinness, I love the stuff and they’ve made some of the most iconic TV commercials ever. But I just think that the way the Arthur’s Day concept has been presented to us has gotten up a lot of people’s noses, especially musicians. It feels like Irish bands are once again playing second fiddle to a load of imported UK acts who get the bulk of the publicity, the money and the exposure, at a time when Irish acts need it the most. It’s difficult for musicians in Ireland these days – there’s no music TV show besides Other Voices (which really should be shown earlier than 11pm), it’s a struggle to get regular radio airplay and the gigging circuit is shrinking faster than the polar ice cap. On top of that there’s the age-old perception that Irish acts often have to contend with – that they’re no good until they’ve cracked it abroad. Do UK bands get that I wonder?

    So, if Arthur’s Day is really about celebrating all things Irish – and music is obviously a big part of this – then here’s a few ideas off the top of my head to help give Irish musicians their due. Feel free to laugh at them or make more suggestions:

    1. Celebrate great Irish artists old and new by featuring them up there in big letters with the headliners.

    2. The UK acts could support the Irish acts.

    3. If the the headline acts are brought in for the Dublin shows then why not bring some Irish bands over to play at events in London or wherever and let them support the UK headliners?

    3. Maybe have an Arthur’s Day catalogue of those participating Irish acts on iTunes or whatever, so bands here could get introduced to a wider audience, hopefully abroad?

    4. Really give something back to Irish musicians who have contributed so much to the image of Guinness and Ireland over the years. More than just adding “plus over 500 homegrown Irish acts” at the bottom of the page. It’s the Irish musicians who really need to be celebrated here.

    Ok, now I’m ready to take it all on the chin, seeing as I seem to be one of the few musicians here (besides the mighty Sinead O’Connor) to ever speak out. The airwaves can get creepily silent betimes (he says walking to the gallows ;)

    ps. to respond to some earlier comments – No I don’t have any other agenda to promote; I won’t skull anyone who wishes me Happy Arthur’s Day! (that was a pun on skulling a pint and headbutting); we had over 1200 people in Vicar St. last Friday when everything else in the city was free for Culture Night. So not bad at all. Plus it was a deadly show with a great atmosphere.

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  • alan 26/09/12 #

    there is so much good music being made in ireland that has absolutely nothing to do with any of this carry on and getting along quite nicely without corporate sponsorship. arthurs day is the tescos of music with all its marty whelan standard acts and third rate advertising campaign

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  • am I the only one who finds the current “Paint the town black ” ads disturbing? It looks like a mass dirty protest after a heavy night of supping

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  • Who needs an excuse to go for a few pints of Arthur of a Thurs night. Most people are aware that ‘Arthurs Day’ is a cynical marketing ploy by Diageo. Nearly all pubs in most towns and villages have no special events planned, just the usual faces and the usual chat.

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  • Ya he is totally right.

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  • @Eoin – its not about venues hosting Irish bands or not – its the fact that none of these bands are named in the promotional material. There are 2 tiers of bands playing, the named UK ‘headliner’s who feature in the promo material and the ’500 homegrown acts’ who Diageo dont even name theses acts on their website. I’ll be watching an Bipolar Empire tomorrow as well – but I didnt hear they were playing from Guinness, I heard from the band’s Facebook page.

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  • Couldn’t agree more, it’s a disgrace of a day, more Irish acts please! It’s only fair no?

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  • Gosh, what a novel idea. An alcoholic drink company comes up with campaign to get people to drink even more alcohol under the guise that it’s some sort of cultural thing!

    Happy Alco’s Day.

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  • Well said . No Irish bands . Going to o Connell ‘s in Howth who are having a trad session .

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  • So why are people surprised by this?
    The most important day of the year for celebrating our Irishness (March 17) is celebrating some guy who isn’t even Irish…

    Why would Arthurs Day be any different?

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  • Well said Steve

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  • He’s spot on! It’s a total ploy to get people to buy loads of pints on a Thursday. Nothing wrong with business, but if you’re generating this kind of publicity and money, why not have it benefit Irish artists as much as possible?

    There is so much incredible musical talent out there (much more left-field concerns than those mentioned in the article) just check out the independent label Irish acts on bandcamp. There’s some jaw dropping music coming out of this little island now!

    Arthur’s Day is the national holiday for event junkies.

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  • just a con ,happy diagio day

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  • Couldn’t agree more with steve, loads of great irish bands, they could have included in the line up. Was at the stunning last friday nite in vicar st, totally brilliant. So steve is not looking for notice, for upcoming gigs ect!

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  • Guinness is an international brand. But agree that the day is a n excuse for drunkeness sponsored by diageo. Everyone knows we are unable to enjoy alcohol responsibly. I include myself in that comment after being inebriated at the Oktoberfest yesterday.

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  • Stephen 27/09/12 #

    So this is nothing whatsoever to do with Mailbag or Arthur Murphy?!! So disappointed! If only there was somebody I could write to, to express my disappointment!

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  • foreign bands brought in by Foreign company, seems fair enough!!

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  • Arthur’s Day is quite frankly one of the best marketing campaigns of all time and should be recognised as such… However, if it means heading for a pint of a Thursday evening… Colour me marketed!!! :-)

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  • Pearse 26/09/12 #

    Spot on Steve. Original clever advertising which may fall back on Arthur & Co without promoting our own. Brewing up a storm

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  • damian 26/09/12 #

    He’s dead right…. Fair play to him

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  • Dmc 26/09/12 #

    Please educate yourselves before celebrating this day. It’s insulting. Arthur Guinness was a unionist who despised Nationalists. It sickens me to see Guinness putting their logo on Irish flags

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  • Maybe, but he comes across as simply being bitter that his band wasn’t asked to be involved in the music events. Threatening to “skull” people? Not a great way to build his fan base.

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    • He’s dead right! I wouldn’t say he’s pompous, arrogant or smug or none of those ol’ easy throwback titles.
      To my knowledge he has a ripe fan base as he/his band sold out a magnificent gig last Friday at Vicar street.
      It’s a mugs game – Here’s to Arthur Shmarthur bollox!

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    • @ boy Russell I was at the gig in Vicar St and it was far from sold out but I agree it was a cracking gig and I had a great time. Personally I really enjoy Arthur’s Day (I drink Guinness) and I think the person in Diageo who thought of this is rolling in it now – I wish I came up with the idea! Imelda May is playing a venue…

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  • You can always sit at home and listen to any music you want, don’t agree with him , loads of Irish bands getting backing slots and extra bookings for a Thursday night.
    It’s a bit of fun!!! Are we becoming allergic to it?

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    • Well said! God forbid we have a bit of fun! I’ll head out for a few and enjoy myself! Plenty of Irish bands would of got gigs because of it as well. Sounds like the happening are just sour because they were not picked as a headline act!

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  • Elmo 26/09/12 #

    Is he annoyed about Arthur’s Day itself, or just that they’re not promoting the Irish acts? I know he’s probably got bills to pay and what not but if he’s that bothered about it, and seemingly was last year too, why agree to take part again?

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    • I think it’s a great opportunity missed to promote irish acts in the media here and abroad. Even if they aligned their names in the same size print it would be good. Also I’m upset that despite saying its a ticket free event I contacted the venue booker where a big act are playing to know what time to get down there and I was told its invite only for all the big ones!! Tickets I mean -invites -mostly went to the main bands fan clubs. I think there will be a lot if wet annoyed fans in the street tomorrow.

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  • There are a lot of constraints around advertising alcohol and more to come.

    Advertising a music event is much easier. Hence Arthur’s Day.

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  • I’ve no problem with Arthur’s day, lots of free gigs on around limerick tomorrow featuring pretty much entirely Irish acts. If that has to happen under the banner of Guinness so be it.

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  • The only thing I like about the Arthurs Day idea is the pun in the name

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  • Ham sandwich and a guinness !! Is ur only man

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  • Guinness is nothing but a showboater stout for yanks and posers! Murphys is yer only man!

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  • Could not agree more every day is Authurs day , just another money spinner for the publicans

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  • Don’t know about the rest of ye moaners but I am going to have a great Arthurs day and hope you have a lovely day in work! The venue I am going to is hosting an Irish band.

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  • Murphys is nicer FACT

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  • Never heard of the stunning in my life!

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  • D Griff 27/09/12 #

    We should rebrand to Malcolm McArthur’s day.
    “time to get hammered”

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  • I think its great, I get to see Rezlow play in my local

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  • It’s quite obvious it’s all a ploy to sell pints ,but that is their job .the guinness pr machine is more sophisticated than ever ,Murphy should be hitting back and using this to their advantage.back in the day Guinness put a lot of roofs over people’s heads ,literally! Nowadays not so much.as far as I know Guinness was first and Murphy ,beamish followed,what a perfect opportunity for the other two to throw some paint on the decrepit walls of James street and say ‘we’re doing what Arthur would have really wanted”, steal some a their thunder instead of the old cries of ‘we keep the good stuff to our selves’as the Ma would say that’s a bit Irish.

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  • brewing up a storm !!

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  • TO ARTHUR !
    Massive music going down in Cork tonight :)
    Christmas for alcoholics !!!!!
    And I resemble that remark !
    F@#k the ba-humbug brigade :):):)

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  • Smiley 26/09/12 #

    Ummm… who’s The Stunning?

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  • Like it or hate it, Arthurs Day is by far the most exciting Marketing Campaign of my life . Pure Genius!

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  • what has happened to yis all drink and be merry because were Irish and thats what the rest of the world thinks were good at why disappoint them now :)

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  • It was a celebration of 250 years of Guinness in its inception.. the music was just part of the celebration.. This year to year thing, a bit much but why not.. As an Irish person abroad i will gladly celebrate Arthur’s Day as it is in its essence a celebration of a part of my Irish(ness?).

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  • baaa humbug stop moaning and get a pint into yas no wonder why yas are all stressed chill out and enjoy a pint who cares the purpose behind it :) drink up and be proud to be Irish yas alcos

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  • I think he is just Brewing Up A Storm over nothing :-)

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  • Steve wall are you drunk on Guinness

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  • Martha

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  • Claire C 26/09/12 #

    He does have a point and i love his line about his town needing light. I think the problem is the ‘pull’ of Irish artists though…in marketing terms. We are used to extortionate ticket prices for gigs in this country and in order for diageo to truly gain from the whole incentive they need people in the pubs. They will use the overseas acts as fodder because they appear to be harder to catch live and certainly free. In fairness there are hundreds of Irish acts, well known and ‘undiscovered’ being showcased tomorrow and that will only be a good thing for the Irish music scene. #arthursday

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  • I have to say that I have always the Arthur’s Day celebrations so far!
    My local in Castleknock puts on a great show. Free finger food entertainment and Pints for € 4.00 all evening
    Sing song the works.
    A chance to relax and get away from all the bad news!
    Happy Arthur’s Day

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  • Guinness is made with cheap Irish fluoride tap water. Think about that next time your having a pint of Guinness.

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  • I’d prefer they spent the money on finding out & taking whatever it is that gives me the shite’s the next day out of it!!! Have loved the stuff all my life but 5 or 6 pints of it on any given night means I can’t stray too far from home the next day!!! Like this a few years since diageo took over brewing it! If they’re honest enough to admit it… Many of my friends are exactly the same too! Get yer act together Arthur!!! ;)

    Oh and I agree with Steve!!! :-/

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