# Rebrand
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This year
2024
Old but gold
Lyle’s is changing the iconic but grim Golden Syrup logo of a dead lion being swarmed by bees
20 Feb
20.0k
31
Rebrand
‘There was no zest’: Vegetarian Society of Ireland rebrands as Vegan Society of Ireland
10 hrs ago
12.1k
123
Last year
2023
All time
Offensive
Exeter Chiefs to abandon Native American theme as rebrand honours Celtic tribe
27 Jan 2022
31.6k
57
Ben’s Original
Mars drops Uncle Ben's name from rice brand following criticism over racial stereotype
23 Sep 2020
82.2k
89
under scrutiny
Exeter Chiefs retire 'disrespectful' mascot but opt against logo change
29 Jul 2020
33.7k
22
Virgin Media television
TV3 is no more as broadcaster's rebrand comes into effect
30 Aug 2018
46.8k
63
Out with the old
Rehab Group to drop its name and spend up to €40,000 on rebranding
23 Nov 2017
31.5k
73
Rebrand
Jackman excited to unleash the Dragons after sour turn in French adventure
30 Aug 2017
8.0k
5
what will it mean?
UPC customers are now Virgin Media customers - so will our remote controls work now?
1 Oct 2015
47.9k
54
you tv
Nine months in, UTV Ireland launches 'new look' to connect with their audience
13 Sep 2015
16.9k
46