THE ICE BUCKET Challenge is currently taking over the US, with hundreds of people chucking tubs of icy water over themselves for charity – and nominating others to do the same.
It’s kind of the US equivalent of the #NoMakeUpSelfie phenomenon that swept Ireland earlier this year.
Even Facebook founder Mark Zuckerberg was not immune. He was challenged to get in on the act… and he stepped up.
Strangely mortifying, isn’t it?
Zuckerberg has now nominated Bill Gates to follow his lead, to raise money for motor neurone disease (known as ALS in the States).
PLEASE let Bill do it. PLEASE.