Tuesday 22 May, 2012
THE MARKETING PEOPLE at Apple, McDonald’s and Starbucks will be happy when they see this video.
A graphic designer in America put various companies’ branding to the test by asking his five-year-old daughter what she sees when she looks at their logos.
To her:
But the Olympic Rings are baby toys, Google Chrome’s logo is a beach ball and GE is just the place her grandfather works.
Check out her other (often hilarious and always adorable) insights:
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Barney DVD = Lazy parenting
Kids are brand veterans by the time they are 5 years old. There are established marketing techniques that start with kids still in the womb. The best book that I’ve read on the subject is Brandwashed by Martin Lindstrom. Excellent, but frightening reading.
So adorable!
Thats soooo kool ))) Our 3 year old plays a game with us when we are out and about doing exactly the sae with car logos, shop signs and billboards ))) Great way to learn!
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