Welcome to our Public Beta Site - What does this mean?
Dublin: 8 °C Monday 21 May, 2012

# ads - Wednesday 16 May, 2012

# ads - Monday 7 May, 2012

# ads - Wednesday 4 April, 2012

From TheJournal.ie Your Say This post contains a poll

# ads - Friday 30 March, 2012

From Business ETC Advertising

# ads - Sunday 18 March, 2012

From TheJournal.ie Guinness

# ads - Saturday 17 December, 2011

# ads - Friday 25 November, 2011

Humbug This post contains a poll This post contains videos

# ads - Tuesday 1 November, 2011

From TheJournal.ie Fair Deal

# ads - Friday 9 September, 2011

From The Score Cringe This post contains videos

# ads - Tuesday 21 June, 2011

From TheJournal.ie Your Say This post contains a poll

# ads - Wednesday 27 April, 2011

From Business ETC Children's Ads This post contains videos

# ads - Wednesday 9 March, 2011

From TheJournal.ie Take 5
From Business ETC Product Placement

# ads - Saturday 11 September, 2010

GETTING A FAMOUS director on board to promote your product is one way to get the message out there, but sometimes that message may not be as the company intended.

Here’s TheJournal.ie’s pick of the ads produced by some of the best-known directors around:

1. David Lynch, Parisienne Cigarettes

This is what happens when you get David Lynch, of Twin Peaks and Blue Velvet fame, to promote your cigarettes:



2. Spike Jonze, Gap

Jonze is best known for films with daredevil stunts or that are somewhat  weird. His destruction of a Gap store in this advert resulted in the company pulling the ad:



3. Michel Gondry, Smirnoff

The Eternal Sunshine of the Spotless Mind director suggests an adventurous approach to your night out with this vodka ad:



4. Michael Mann, Mercedes-Benz

Mann got  a bit carried away with this one and made what seems to be an entire mini-movie:



5. Wes Anderson, American Express

Just what has all this to do with using a credit card? Making movies is expensive? Directors like snacks? We’re still not sure:



6. Terry Gilliam, Nike

Terry drafted in the then-cream of Nike’s sponsored soccer stars alongside player-poet Eric Cantona for a football game inside a huge cage:



7. David Fincher, Adidas

The man behind Se7en came up with this gem, which involves a robot testing runners:


# ads - Tuesday 27 July, 2010

DUBLIN CITY COUNCIL have given French ad firm JC Decaux permission to erect five new advertising structures across the city, in return for the expansion of the Dublin Bikes scheme.

The company has permission to advertise on the five new sites for 15 years.

In return, JC Deceux will increase the number of bike stands from 795 to 1,087 and the number of bicycles by 100, to 550. The firm has also agreed to set up four new stations at Smithfield, Eccles Street, Harcourt Terrace and Charlemont Mall.

The scheme has been running since September and is a huge success with over 25,000 people signing up and only one bike stolen.

There has, however been criticism that the scheme does not go far enough. For instance there are no bike stands beyond the two canals.

Last year An Bord Pleanála objected to one fifth of the applications made by JC Deceux to erect advertising in exchange for the Dublin Bike Scheme. This time, in approving the new ad’ structures, the council has used “Part 8″, a provision that allows it to approve minor local authority works and by pass normal planning procedures.

ONLINE ADVERTISING now makes up 10% of the Irish market with a spend of almost €100m in 2009. The figures for 2009 so significant growth in the online sector, it was the only ad sector to enjoy growth in 2009.

The number of people on the internet has increased from 2.8m to 3.2m and the average time spent online went from 10 to 13 hours a week.

Suzanne McElligot, CEO of the Interactive Advertising Bureau in Ireland said the 10% barrier is a critical one but she expects advertising to grow in the country.

McElligot said while many traditional media outlets saw their markets fragment this was not the case with online advertising. Speaking to Morning Ireland she said online audiences as very desirable and added that online advertising is all about engaging consumers and that it represents real value for money.

But all is not lost for traditional media. There has been a 13% year-on-year increase in TV ad spending according to The Guardian.