HE’S BEEN GONE since 2007, but at long last, those of us who require our soft drinks to be served with a side of hunkiness can relax. The Diet Coke hunk is back, and some would argue, better than ever.
YouTube/dietcoke
The ad will be on telly boxes from March when the brand celebrates 30 years in Europe, but feel free to watch it on repeat here in the meantime.