TECH FIRM LG came up with a novel way to market its new monitors: terrifying ordinary punters into thinking they’re about to die.
That, at least, is the premise of this new ad, which shows office workers entering a lift whose floor is rigged with monitors. Imagine their surprise when it drops away to reveal a yawning drop to the bottom of a lift shaft…
There’s some speculation that the ad is faked with actors. Which seems entirely plausible. We’ll leave it up to you to judge. Meanwhile, simply enjoy their terror.