THE US MEDICAL ORGANISATION, Physicians Committee for Responsible Medicine (PCRM), has launched a shocking ad campaign against fast food chains.
The ad features a dead man, with a burger in his hand, lying on a table in a morgue, as a woman sobs by his side.
The famous McDonald’s golden arches appear with the slogan “I was lovin’ it”, a play on the company’s tagline – “I’m lovin’ it”.
The voiceover warns viewers of high blood pressure, high cholesterol and heart attacks before suggesting: “Tonight, make it vegeterian.”
The commerical is due to air in the USA for the first time today. According to the PCRM the aim of the ad is to raise awareness of the high rates of heart disease.