HONDA IN JAPAN has revealed details of a new car aimed at women drivers.
The ‘She’s’ model of the FIT range of cars comes in pink (including pink stitching on the interior), while there are also plans to offer the She’s in a brownish colour.
Pink plated air conditioning display and a leather-wrapped steering wheel with pink stitching (Honda)
The key is pink, as are the trimmings (Honda)
The She’s badge features a heart instead of an apostrophe (Honda)
This certainly isn’t the first range of cars aimed at women. The relaunch of the VW Beetle was aimed at women, with a flower vase on the dashboard, while in the mid fifties Dodge introduced the La Femme which came with a pink shoulder bag.
We’re curious, would you drive a pink car?