FASHION RETAILER C&A has come up with a unique way of showing the popularity of their clothing – Facebook “Likes”.
C&A in São Paulo has created clothes hooks that display the total number of Facebook “Likes” for each garment of clothing in their store.
The promotional video – which has a translation available – states that when women go shopping they like to have a second opinion. They state that these clothes hooks will help women “choose the ideal outfit”.
Would you be more likely to buy an outfit if it had a high number of ‘likes’?