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Diet Coke's latest topless ad has erased the man's nipple

Men can be Photoshop victims too.

DIET COKE ADVERTS traditionally feature muscular, topless men. And their latest UK billboard is no exception.

The only thing is… what has happened to his nipple?

Seriously. It’s not there. Is this a Photoshop fail?

Did it get intentionally removed?

We think ‘faded out’ is generous, frankly. It’s clean gone.

The official Diet Coke Twitter account remains silent on the matter. But frankly, this is a troubling development.

As Scott Bryan of Buzzfeed points out, that is also a ridiculous way to pour out a drink.

Anyone who finds the Diet Coke man’s nipple, please contact us.

via Jezebel

More: It’s #NationalNudeDay, and Twitter wants everyone to get naked>