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Dublin: 12 °C Thursday 23 October, 2014

Irish Rail’s cheeky new DART ad is very clever

Just roll with it.

COMMUTING CAN BE a right pain in the backside and Irish Rail knows that all too well.

That’s why they’ve rolled out a sweet new ad campaign that’s going down rather well with the locals.

Mary Rose Devereux spotted this ‘swiss’ beauty on the DART to Bray.

Source: @DevroMarketing

That’s one clever way to get the local lingo in: We just hope the carriage wasn’t too jam-packed.

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More: Irish people in London are cracking up over the ’4GEE’ mobile network>

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