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Dublin: 17 °C Thursday 20 June, 2013

19 photos that show how Irish people celebrated Arthur’s Day

Cats! Dogs! Knickers! How we marked the makey-uppy holiday.

Image: Getty Images for Guinness

YESTERDAY MARKED IRELAND’S biggest ever makey-uppy holiday, with thousands taking to their local boozer (or just, you know, street) to remember Arthur Guinness.

So there are two points of view.

Either (a) it’s a genuine national celebration – and in these times, Lord knows we need every one we can get.

Or (b) in possibly the best marketing stroke ever pulled by the men in grey suits at Diageo, a nation voluntarily painted itself black and white for the privilege of paying to get drunk.

Either way, these Twitter photos tell the story:

19 photos that show how Irish people celebrated Arthur’s Day
1 / 19
  • It all started innocently enough

  • with a bit of dinner

  • There were boys

  • There were girls

  • ...and cats...

  • ... and dogs...

  • ... and horses...

  • ... and llamas, of course

  • People posed for photos at 17.59

  • Then things began to get crazy

  • There was music

  • And some extracurricular singing

  • For some reason Swedish House Mafia got a shout-out

  • The occasional shameless cash-in

  • Some people even painted their nails

  • Apparently this is a thing?

  • Seriously, how long did this take?

  • OK, this is ridiculous

  • We're going to bed.

More: 6 alternative Arthur’s Day ideas>

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Comments (48 Comments)

  • Dmc 28/09/12 #

    Why oh why are we celebrating this guy? Diageo have printed Guinness logos on Irish flags yet the truth is he championed Unionism and his family called for the executions of the leaders of 1916 Rising. We might as well go out and celebrate Ian Paisley. To Ian!!

    Reply
    • I dont think people really care about the man or his views. Its an hour of the day to have a laugh with your friends (thats if you have any) and be happy.

      Reply
    • Don’t forget he was suspected of informing on the United Irishmen. Guinness gave the British Army metal tanks/vats in 1916 which they converted to armoured personnel carriers so they could travel around the city. The first Catholic manager of Guinness was only in the 1960’s. Its hilarious when people think of Guinness as the bastion of Irishness.

      Reply
    • But david i hear what you are saying but do we really need a corporate business ploy so that we can enjoy ourselves. We don’t need guinness to have a laugh.

      Reply
    • In all fairness Chris, they are the ones bringing in the big artists to create an atmosphere in the locals. The way I look at it is that it’s a win win for both Guinness and pub goers.

      Reply
    • If “this guy” is Arthur he did a fair job calling for the executions of the 1916 leaders from a cold grave… :)
      But you are right Guinness is and has for a long time been an anti Irish company

      Reply
  • Mark 28/09/12 #

    What’s the first picture?!

    The screen on my new iPhone 5 isn’t big enough.

    Reply
  • Excellent piece of marketing by the Guinness guys! Love how the day he signed the lease changes to a Thursday every year!

    Reply
  • I am amazed at how gullible people can be – first Guinness establish a monopoly in Ireland and destroy the indigenous breweries with their factory made beer and clever marketing and anti-competitive practices. They succesfully disguised their anti-Catholic employment practices until 1973. Then they become “Global” in the US and continental Europe by pretending to be Irish, when in fact they have been English for most of their existence. Then they abandon being Irish because they want to be truly Global. Diageo no longer sells Guinnes globally as an Irish drink. Its value to the Irish economy is virtually nothing, yet we still trot visitors down to the marketing abomination that is The Storehouse (Irish Distillers do a far better job across the river btw). There are far better real Irish beers being produced by craft brewers throughout the country and even the products of Heineken in Ireland are better. Now we are being faced with “Paddy’s Day in September”.
    I had to laugh at the comment above that Arthur’s day, a purely commercial gimmick is less commercial than Paddy’s Day. Rant over… but I will not be supporting this nonsense.

    Reply
    • @ SEan ORegan I have shared this post elsewhere. Hope that is ok? Couldn’t agree more with you. Well said and well written.

      I live in the USA and Guinness is just Guinness but come Irish in March, around Saint Patrick’s Day, it’s Irish.

      Too bad that the majority of Irish can’t see that they are helping Diageo sell their product by posing for pictures on a fabricated “Holiday?” with said product held aloft. Who really cares if Arthur was Irish or Englsih or Protestant or Catholic. The big deal here is that the Irish who celebrate this “Arthur’s Day” are cogs in the wheel.

      Diageo’s guys fly to ????? SCOTLAND every february/March to distribute trophies/ awards/prizes to their best workers. They play on Saint Andrew’s golf course and stay at a five star castle hotel. So, well done Diageo. And well done to all those who helped finance that trip. (The trophies/awards couldn’t be handed out at Head Quarters in USA? It’s cheaper to fly the workers and their wives over to Scotland for this?)

      How about that for a Rant!?

      Reply
  • I went out last night with a few lads from work. It was just a coincidence that it happened to be Arthur’s Day. It was a good night but what I didn’t like was the bars we went to only served Diageo products. I normally drink Bulmers or Coors so I was out of luck as I’m not a fan of Guinness or Budweiser etc.

    Reply
    • See Alan, this is not a holiday about being Irish. It is about Diageo pushing their products. I have no problem with having a pint or a glass of whatever, but I do have a problem with the image of Irish people protesting austerity by drinking. And Diageo is a marketing genious. I’ll give them that.

      Reply
    • I worked for two separate Diageo brands so I know all about them. What has austerity got to do with anything? You seem to want the whole social life of the country grind to a halt because of it. Should they cancel the All Ireland on Sunday too in case people enjoy themselves? The Irish people don’t care about austerity enough to protest about it. They will whine and moan on websites like this and in the pub but when it comes down to it they wont put their feet on the street. Look at Greece or Spain and then look at our pathetic response as examples.

      Reply
    • @ I absolutely agree that there should be a release too from this talk of austerity and recession.

      And cheers for this “The Irish people don’t care about austerity enough to protest about it. They will whine and moan on websites like this and in the pub but when it comes down to it they wont put their feet on the street. Look at Greece or Spain and then look at our pathetic response as examples.”

      By all means have fun. I immigrated 20 years ago, so this is an outsider’s perspective based on what relatives in Ireland are saying and what I see in the papaers and on the news.

      We have a tradition of Irish writers, singers, dancers, playwrights and poets, but the news always resorts to the Irish as drinkers, and that bothers me. As I said before, there’s ay more to the Irish than Guinness. We have more substance, creativity, intelligence, and talent than that.

      Reply
  • Is this what’s left in Ireland? The future looks bleak. Recession? Doesn’t look like it. The only people celebrating, and rightly so, are Diageo. It’s the middle of the week and someone had the idea to promote a made up holiday in a country that is in the middle of severe auterity measures due to recession. And the locals go for it big time. Well done Diageo.

    Reply
  • Stupid childish Paddywhackery – hope yesterday was the last one. Slainte !!

    Reply
  • Dave 28/09/12 #

    Arthur!!!
    He should have been Drowned at Birth,
    Up your LA LA Arthurs Day

    Reply
  • Each year we celbrated Arthurs Day in our local pub with prizes of T shirts, Free pints of Guiness and other spot prizes. Last night we were told that Diagio were only supplying city pubs with freebies. How mean can they get. We county folk like our pint of guiness and we contribute greatly to keeping people in jobs by our consumption of Guinness. How mean can they get. Other suppliers still have promotional nights so we might just change our drinks from Guinness. MEANIES

    Reply
  • We had a camera crew in the pub yesterday from Saudia Arabia and we had great day. All the customers got well full.

    Reply
  • Is this how sad some people are. They celebrate a marketing ploy. Very astute we Irish. We’re not a bit programmed?

    Reply
  • No photo of the staff in Slattery’s. http://twitter.yfrog.com/obi6ekyuj

    Reply
  • Recession my effin eye….:(

    Reply
  • Yehhhh!! The whole of Ireland just became one big huge ad for diageo. What’s not to be proud of?

    Reply
  • In the first pick I’d say they are yelling “To Arthur”.

    Reply
  • alan 28/09/12 #

    No pictures brawls? Selective coverage

    Reply
  • alan 28/09/12 #

    edit: of brawls

    Reply

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